Download Ebook Marketing Activity of Hungarian SMEs Working in the Food Industry Focusing on the dairy and meat processing industries
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The importance of the small- and medium-sized enterprises (SMEs) is undisputable both inside and outside the EU. Two in three employees are employed by these enterprises and they produce almost half of the GDP in Hungary. The research aimed to map the marketing characteristics of the SMEs in a branch that has no significant past in this field, with special regard to the dairy and meat processing industries which are the most significant ones in the Hungarian food sector. Marketing is evaluated as a less important management tool by the examined enterprises. The product portfolio is set up mainly based on the available production capacities and less based on the consumers’ demand due to the lack of market information. Pricing is determined by the costs of production. Only a few of them have an own brand, on the other hand their communication activity is of low level and random. It is positive that 8.3% of these SMEs have adequate marketing management. These enterprises are mainly micro- and larger medium-sized ones. Another positive fact is that more than one-third of them have a significant latent demand for effective marketing. Le Live Marseille : aller dans les plus grandes soires ... Retrouvez toutes les discothque Marseille et se retrouver dans les plus grandes soires en discothque Marseille. FRD Center - news November 2016: FRD Center directors Jackie Bojor and Andrei Bojor participate at the Global Investment and M&A Forum in Delhi India and meet with Asian investors ... Resolve a DOI Name Type or paste a DOI name into the text box. Click Go. Your browser will take you to a Web page (URL) associated with that DOI name. Send questions or comments to doi ... Oxbridge essays scampi shrimp recipe nobu-zzvc Oxbridge essays scampi shrimp recipe nobu-zzvc Samedi 14 mar 2015 Deals - MPCF 15 deals worth EUR 874 mio were successfully completed by MPCF in 2016 15 deals worth EUR 874 mio were successfully completed by MPCF in 2016 Cleanzine - cleaning news international cleaning news ... Cleanzine: your weekly cleaning and hygiene industry newsletter 9th February 2017 Issue no. 758. Your industry news - first Number 1 for Recruitment All Latest Current Affairs - Sarkari Naukri 2016 India approved assistance of Rs 4.8 Crore to Nepal for construction of a college building in capital Kathmandu (Koteshwor Multiple Campus). Brijesh Mehra is appointed ... META-INF/MANIFEST.MFname/audet/samuel/shorttyping META-INF/MANIFEST.MFname/audet/samuel/shorttyping/ShortDictManager$BufferedStream.classname/audet/samuel/shorttyping/ShortDictManager.classname/audet/samuel ... Indonesia facts information pictures Encyclopedia.com ... The bridge between Asia and Australia formed by the archipelago is reflected in the varieties of animal life. The fauna of Sumatra Kalimantan and Java is similar to ...
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